What You'll Walk Away With
This isn't theory - it's a working session with three expert speakers. By the end of the day, you'll have:
- A complete proposal compliance matrix template ready to use
- Your technical approach framework for future proposals
- Past performance write-ups formatted for federal submissions
- Win themes that differentiate you from competitors
- A bid/no-bid decision tool to stop wasting time on unwinnable deals
Your Expert Speakers — $57B+ Combined Contract Wins
Melissa Palmer
VP of Proposals, SGA
Carrie Ann Williams
CEO, Andana Consulting
Michele Atkinson
Cavalry Consulting
Eric Coffie
GovCon Giants
Proposal Types We'll Cover
From your first quote to complex competitive proposals:
- Simplified Acquisitions (Under $250K) - Shorter responses, faster decisions
- Full & Open RFPs - Technical approach, past performance, and pricing volumes
- GSA Schedule Task Orders - eBuy responses and GWAC task orders
- Sources Sought to Proposal Transition - Building on your earlier outreach
Understand how evaluators score proposals and what makes them win or lose.
- The proposal lifecycle: From RFP release to award decision
- How evaluators actually score your proposal (inside the evaluation room)
- The 5 most common reasons proposals lose
- Compliance vs. Responsiveness vs. Competitive - know the difference
- LIVE: Walk through a real evaluation criteria breakdown
VP of Proposals at SGA | $1.7B+ in wins | APMP International Board Member
- Structured workflow from RFP release to submission
- Keeping you and your team aligned on milestones
- Reducing proposal stress without cutting corners
- Creating reusable content libraries
- Managing multiple proposals simultaneously
15-Minute Break
CEO of Andana Consulting | SAME National Vice President | 20+ years
- Why generic proposals lose — directly answer the requirement
- Organizing content to align with every RFP section
- Strengthening compliance and improving scoring potential
- Win themes: What makes you different from competitors
- Creating compliance matrices that track every requirement
- LIVE: Tailor content for a real solicitation together
45-Minute Lunch Break
Founder of Cavalry Consulting | $55B+ in wins | 90%+ win rate | APMP 40 Under 40
- If you don't understand Section M, you're writing blind
- How evaluators actually score your proposal
- Structuring responses around what evaluators are scoring
- The difference between "acceptable" and "outstanding" responses
- LIVE: Score a sample proposal together using real criteria
15-Minute Break
GovCon Giants Founder | Helped contractors win $100M+ | AI Proposal Expert
- Stop wasting hours interpreting requirements before writing
- Using AI to quickly break down an RFP
- Extracting key requirements automatically
- Building a structured, compliant proposal outline in minutes
- Starting organized, focused, and aligned with evaluation criteria
- LIVE: Build an outline together using AI tools
Write key sections of your proposal with live coaching and feedback.
- Select an opportunity from your pipeline
- Develop your win themes and discriminators
- Draft your Understanding of Requirements section
- Outline your Technical Approach
- Get live feedback from instructors
- DELIVERABLE: Framework for your next proposal
15-Minute Break
Get your specific questions answered and plan your proposal action items.
- Live Q&A with the team
- 30-day proposal action plan
- Community support resources
- Upcoming proposal review opportunities